Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Henning Beck, neuroscientist and author, explains how to use the principles of the brain for innovative thinking. He publishes as a print columnist in WirtschaftsWoche, as a video columnist for web.de, and is a weekly interview guest on Deutschlandfunk. In his popular books, he provides an accessible introduction to the world of brain research. His lectures earned him the title of German Champion in Science Slam 2012.